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This graph shows the popularity of candies compared to other candies. As you can see Twix is up at the top with other leading brands of candies.
Annual Sale of the Twix bar is around 172.4 million for 2012.
Mars is very secretive about their company so this is the best information I could find.
Picture:
http://www.thewire
.com/static/img/upload/2013/10/31/candychart.png