Company description
Mars, Inc. is a diversified international company ranked in 1992 as the
leading manufacturer of candy and confectionery products. Mars is known for its
famous brands--such as Twix, Milky Way, M&M's, Kal Kan, Whiskas, and
Uncle Ben's Rice--as well as for its leaders' preoccupation with privacy and its
unconventional office structure. Mars, Inc. is controlled by the Mars family. The company
maintains that Mars should be known for its brands, not the personalities of
its executives; therefore, photographs and interviews with insiders are rarely
permitted.
Mars's primary businesses are branded snack foods, accounting for
approximately 43 percent of sales; pet-care products, comprising 44 percent of
sales; and main meal, electronics, and drinks, accounting for the remaining 13
percent of sales. By region, about half of sales are in Europe, 40 percent in
the Americas, and 10 percent in Australia, Japan, and the West Pacific. Snack
foods, pet food, and main meal divisions have their origins before mid-century.
The electronics and Dove International divisions represent the more recent Mars
businesses.
leading manufacturer of candy and confectionery products. Mars is known for its
famous brands--such as Twix, Milky Way, M&M's, Kal Kan, Whiskas, and
Uncle Ben's Rice--as well as for its leaders' preoccupation with privacy and its
unconventional office structure. Mars, Inc. is controlled by the Mars family. The company
maintains that Mars should be known for its brands, not the personalities of
its executives; therefore, photographs and interviews with insiders are rarely
permitted.
Mars's primary businesses are branded snack foods, accounting for
approximately 43 percent of sales; pet-care products, comprising 44 percent of
sales; and main meal, electronics, and drinks, accounting for the remaining 13
percent of sales. By region, about half of sales are in Europe, 40 percent in
the Americas, and 10 percent in Australia, Japan, and the West Pacific. Snack
foods, pet food, and main meal divisions have their origins before mid-century.
The electronics and Dove International divisions represent the more recent Mars
businesses.